Ernest L. Cu transformed a simple data entry service company into becoming one of the country’s largest outsourcing service providers. His company’s core business sources are mostly contracts for generating projects, which involve customer service relationships and IT services. The CRM services became quite successful, which spurred the growth of telemarketing services.
The demand led to the establishment of the first call center in the Philippines in 1999, which was initially called as “e Telecare International”. The center is largely focused on providing U.S.companies’ outsourcing needs. The call center company later changed its name to eTelecare Global Soltions in 2004.
Cu’s company greatly values the services of the human resources behind his company; hence he acknowledges that his most immediate social responsibility is to provide a lucrative source of livelihood to its more than 6,000 employees and their respective families.